Mc vs. Mac — The New Social Technology Interface

The Apple Store phenom is a sensory experience of the highest order. Social Technology. Real life Facebook. The experience of sitting at the Genius Bar and just elbowing up to the bar tender, engaged in the repartee, tete-a-tete of Mac life. The Small Set is assembled around a low table playing computer games, challenge matches, sitting in front of huge screens, easily navigating and manipulating the cursors, punching out villains and magnifying heroes. They sit on little round rubber balls (like exercise balls) clad in a rainbow of Crocs, ecstatic. This is the way to build brand, I say to myself. Get them to be users before the age of 5. Brilliant. Just like when my children were young and they were only happy at the McDonald’s Playground. Here is the new generation playground, equally if not more so enticing, compelling, addictive. We are creating children who are totally technology facile, while next to me the 40 and 50-somethings are struggling to learn and keep up. I am navigating my way around Facebook, upgraded to my new MacBook with 3-D screen, and playing in the online communication leagues with people greater than half my age. It’s fun, challenging, and I can see that the Mc generation is creating the Mac generation.

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